Haleon, the maker of Panadol and Sensodyne is joining forces with the leading healthcare non-profit, Ibrahim Ahmed Badran Foundation to launch a series of medical convoys under the campaign name “Take Charge of Your Health”, which will provide free healthcare services and champion self-care awareness among 10,000 citizens, extending its reach beyond the capital.

The initiative will span five governorates, namely Giza, Qalyubia, Ismailia, Fayoum, and Sharkeya. Medical convoys will operate on weekends, offering medicines and free medical examinations in specialties such as ophthalmology, dermatology, orthopedics, pediatrics, urology, and ENT (ear, nose, and throat). The program will also feature awareness sessions in oral health, pain management, general hygiene, exercise, and nutrition. These services will be delivered by a multidisciplinary team of dentists, pharmacists, and doctors. By prioritizing self-care, individuals can become better stewards of their own health, which in turn eases the burden on healthcare systems, lowers healthcare expenditures, optimizes care quality, and minimizes the necessity for medical appointments for conditions that can be self-managed. Building on this premise, Haleon is launching “Take Charge of Your Health” campaign in Egypt with the goal of educating the Egyptians on non-communicable diseases (NCDs). NCDs such as cardiovascular diseases, diabetes, cancer, and long-term respiratory are projected to be responsible for 82% of the nation’s total death¹ toll and for 67% of pre-mature death according to the World Health Organization.

Mohamed Mostafa, Country Manager for Haleon Egypt: “Our purpose goes beyond delivering consumer healthcare products. We believe everyone should have the chance to live in good health for as long as possible, whoever they are. We also know too many people are excluded from everyday health. We want to change this by understanding what holds people back so we can include more people in opportunities to improve their health

and that of their loved ones. Through this collaboration, we’re taking a step closer to an Egypt where everyone can make informed decisions about their health.”

Ola Ismail, Founder of Ibrahim Ahmed Badran Foundation, added: “Every individual has the right to quality healthcare and knowledge. “Take Charge of Your Health” is not only about addressing the healthcare needs but also a movement towards building a healthier, more empowered Egyptian community. By equipping individuals with the knowledge and tools for effective self-care, we want to transform the way people approach their well-being.” 

At a global level, Haleon is committed to tackling the barriers that stand in the way of people’s better everyday health and aims to empower millions of people a year to be more included in opportunities for better everyday health, empowering 50 million people a year by 2025.

References:

¹ The World Health Organization (WHO): WHO EMRO | Noncommunicable diseases | Programmes | Egypt